Tuesday, May 10, 2011

Who sets the trend.... the Bride or the Store

Working in a bridal salon you must be aware of what girls are in search of..... determining what they are looking for and buying accordingly is probably the most difficult concept. Only because sooooo many girls are looking for something different. And typically that is exactly how they describe it "I want something different" so it is our job as a store to have that something different. If we don't have it I will help you find it!!( Miracle on 34th street)

Soooo what is that something different??? Just in the last week I have had girls who are requesting a lot of embellishment, some want simple, some want lace, in many ways it is a guessing game not only for the bride but also for the store because you don't know what you want until you see it(in the same way as your groom ;). In order to reach the equilibrium that everyone is in search of you must have a mixture of both classic/traditional and modern/trendy.

The bridal industry can vary quite a bit, when you go to market you see the trends that designers claim to be the trends VS. going home and seeing what girls are buying. Typically what is said to be a major trend might take awhile to actually reach the consumer. More than anything finding the right gown is about mindset and timing. I know many girls last week were frustrated that they have been to a million stores and just haven't found what they want. Nooo worries ladies the perfect gown is out there just as your groom was!!

-MdM

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